18 September 2014

Protect your Product Innovation from Private Label Copycats

The attached article appeared in Food and Drink Business magazine August 2014 issue.  I especially like the chosen quote: “To be perfectly honest, if you’re going to put your best products out there into the world with absolutely no protection, then I can’t blame the supermarkets for taking them wholeheartedly on board and saying thank you very much for that.”  Because it is absolutely true!

https://www.dropbox.com/s/ords7gqbm9ykb4d/Food %26 Drink Business article.pdf?dl=0

Adam Hyland